"Sponsorship of school activities, such as sporting events, curriculum activities or extra-curricula activities, may conflict with your school’s healthy eating messages.
Schools should only agree to sponsorship contracts with external suppliers if they are consistent with the school's overall healthy eating policy.
If a school sports tournament is sponsored by a fast food company and after the game children are given drink and food vouchers to spend at its stores it conveys a hypocritical message. Fast food companies gain far more than the school does through this kind of sponsorship arrangement.
Alternative sponsorship options that don’t undermine the schools healthy eating messages are available. One example is a sponsorship arrangement with a local sporting goods shop for water bottles or sweat bands."